Every social project starts with the same fundamentals; a unique audience, personal goals, individual avatars, etc.
We take every fundamental and lay it out clearly for easy digestion, using a strategy outline called S.M.E.A.C.
Situation, Mission, Execution, Administration and Logistics, Commanding Signal
The Marine Corps utilize S.M.E.A.C.’s to issue orders in a clear and concise manner by providing a thorough orientation of the area of operations.
Bayer Social takes on the 5 Paragraph Order style to provide a clear direction of client goals, working details, and expectations.
All Clients receive a S.M.E.A.C. as an intro to their project; this provides a clear direction for ongoing strategy and work to be executed, uniquely designed to achieve Client business goals.