If you find it difficult to single out members of your audience, you aren’t alone.
When you put yourself out to the world, you have to speak loudly.
You have to know what you are saying and how you are saying it.
Most importantly, you have to know who you are speaking to. A.K.A. Your ideal client.
Here are a few steps you can take to improve your overall voice and engagement with the right people.
First: make sure you know yourself, your own business, so you have a complete understanding of how YOU impact those you’re working to serve.
Second: Look at the people you serve NOW.
Tip: Ask yourself. Are these the type of clients you want to have? If you aren’t serving the people you truly want to, you are doing yourself (and your business) a disservice.
Third: Work to deeply understand the ideal person you want to do business with. This is the most important thing you can do for ongoing success. Having this knowledge is how you will attract and maintain relationships with those that matter the most.
Tip: Think thoroughly about how this persons days function, what they do, and enjoy. Work towards having a clear vision of how you can serve them and how you will serve them.
Fourth: Evaluate how you speak online and throughout your business practice.
Tip: Ask yourself, how do you currently execute online, social, and direct communication? Does it suite the needs and expectations of the person you look to serve? Ensure your voice comes through each of these channels of communication, and if it doesn’t fix it.
Fifth: Execute. Create social media content, engage your community, and work towards your social strategy goals.
Sixth: Evaluate results and repeat.
Do you need help navigating your ideal client and social strategy?
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