5 Basic MUSTS When Planning for Social Media Success

There are a few things you need to fully envelop for complete success across your social media and community engagement! 👊

Good strategy for social media marketing will help you speak to your ideal audience and reach for your business goals simultaneously.

These ‘Five Musts’ are an excellent launching point to ensure success throughout your online interactions.

Growth chart


1. Have a clear understanding of your goals and make sure anyone who is required to complete that goal is on board and on the same page. THIS IS VITAL! If you don’t have complete synchronicity and adaption to your own goals, your plans will likely fall apart.

2. Know who you are serving, your individual audience – every inch of your social interactions should speak to this person. If you need help getting started, here is a quick read on getting started knowing your person. (Still need help? Connect with me or any marketer you trust to assist in breaking down the barrier so you can really get to work!)

3. Speak clearly, with a single voice in all your actions. The age old saying, ‘actions speak louder than words’ applies to all the interactions with your audience. Your actions online, your singular voice, and how you present yourself speaks of your authority and expertise to any onlookers.

4. Create custom content for your ideal audience. No matter your business this is critical and maintains your presence to anyone looking for your services. I’m not suggesting cookie cutter content here; I’m suggesting you work to create content that serves a purpose, educates, entertains, or answers a question your audience may be looking for.

5. Continuously manage your social engagement. More than content creation, your interactions with other industry leaders, other businesses, and with your core audience all matters.


Your social media should be part of a well oiled machine, your business.

You should have complete control, and total understanding with each action you take. Your goals and strategy set the tone for your entire operations… if they don’t I urge you to evaluate and reconsider.


If you are tired of loosing time from poor social strategy, connect with us.

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